Social media consulting for NWT organizations.
Review your social channels, choose useful priorities and build a content plan your team can maintain. Work with Rob Davenport on consulting, content planning or practical staff training.
Based in Hay River, supporting Northern organizations and teams across Canada.
When posting needs a clearer plan
For organizations that want to communicate consistently with the people they need to reach.
- Unsure what to publish
- Connect content themes and campaign ideas to your goals, with a realistic calendar your team can follow.
- Unsure which platforms matter
- Choose channels around your audience, available content and staff capacity so effort goes where it is useful.
- Nobody clearly owns the work
- Set publishing responsibilities, approval steps and repeatable workflows, with practical guidance for the staff involved.
Social media consulting and channel reviews
Review your current channels, audience, content and communication goals with Rob. Discuss the findings and agree on practical next-step recommendations. A channel review can address social media audit needs; its depth and deliverables are agreed before work begins.
A scoped review and findings discussion, with priorities for your organization. A fixed audit package or ongoing posting is not automatically included.
Social media strategy and content planning
Choose platform priorities, content themes and a realistic publishing calendar. Define who prepares content, who approves it and who publishes, around the time and skills your team has available.
An agreed content plan, publishing responsibilities and approval workflow. Your team carries out the publishing unless delivery support is separately commissioned.
Social media training for your staff
Help the staff who plan, create, approve or publish your content choose what works for your audience, find your organization’s voice and review reach and follower growth.
Practical employer training is scoped around your team’s channels and work. Explore the dedicated staff training page for practice topics, preparation, materials and delivery arrangements.
Explore social media staff trainingConsulting or ongoing management?
Consulting, strategy and instruction help your team decide what to do and how to maintain it. Ongoing account management can be discussed when it supports the plan.
We agree who creates, approves and publishes content. Recurring posting, paid advertising and ongoing monitoring require their own scope and responsibilities.
What a review and content-plan handoff can contain
This illustrative structure makes the consulting output easier to discuss. It is not a client document or a fixed package; agree the depth, format, deliverables and price before work begins.
- Review findings and priorities
- Record the audience, channels and current content reviewed, what needs attention and which changes are most useful for the organization’s goals and capacity.
- A usable content plan
- Set out agreed themes, campaign ideas and a realistic publishing cadence. Identify who prepares each kind of content, who approves it and which channel or next step it serves.
- Responsibilities and handoff
- Document who creates, approves, publishes and reviews content. Confirm any guidance or materials your team needs to carry the plan forward, and scope a staff workshop or further review separately where useful.

Work directly with Rob Davenport
Rob is Rovidx's co-founder and CTO. His hands-on work includes publishing operations and the systems teams use to share content.
For Arctic Marine Training, Rovidx helped design social media campaigns and SEO/GEO strategies alongside website and systems work. The case study connects communications with programs, inquiries and ongoing operations.
See the Arctic Marine Training workHow to begin
You do not need a finished strategy. A few sentences about your situation are enough.
Describe your communication needs
Tell us who you need to reach and what your team can currently maintain.
Discuss fit and priorities
Talk through your channels, content challenges and where support could help.
Agree on the work
Set the scope, responsibilities and deliverables before the engagement begins.
Before we talk
Do you manage social media accounts?
Rovidx focuses on consulting, strategy, planning and instruction. Ongoing account management can be discussed when it supports the plan. The aim is a working approach your organization understands and can sustain.
Can you help us choose the right platforms?
Yes. Recommendations consider your audience, goals, available content and staff capacity. We help identify where to focus and what your team can realistically maintain.
Do you provide training for staff?
Yes. Practical staff workshops can cover planning, content creation, publishing workflows and performance review. Activities, materials and handoff are agreed around what your staff need help doing. This is an employer engagement rather than an individual certificate course.
Can you create a content calendar?
Yes. Content planning can include themes, campaign ideas, publishing cadence, responsibilities and a calendar that fits your team's capacity. We agree on what the plan needs to include.
What do you need to communicate?
Tell us who you need to reach and where your team needs support. The first conversation helps establish your needs and whether Rovidx is a fit.
