Communications staff and shared roles
Help people with different levels of experience work from a common approach. Include the people who prepare posts and the managers or colleagues whose approvals keep publishing moving.
Practical training for your team
Social media training for your NWT staff
Help your staff choose content that works, find your organization’s voice and use audience response to improve. Work with Rob Davenport on practical instruction for the people who plan, create, approve and publish your social content.
- Content choices for your audience
- Your organization’s voice
- Reach and follower growth goals
- Practice around your team’s work
For employers
Train the people who do the publishing work
Bring the staff who plan, create, approve or publish your organization’s content. Training is shaped around your audience, current channels and the work your team needs to handle with more confidence.
A practical employer brief
Tell us what your organization needs to communicate, who it needs to reach and where staff get stuck. Start with the tasks your team performs, rather than choosing a general course for every possible platform.
What staff can practise
Useful content, a recognizable voice and informed experiments
Agree the workshop agenda around the areas that matter to your team. These are practical starting points for the training, using your own channels and content where appropriate.
Choose content that works for your audience
Review what people need from your organization and which content is useful to them. Practise turning a real service, event or update into a post, and choose a format and next step that fit its purpose.
Work toward reach and follower growth
Look at the views, reach, engagement and follower trends available on your channels. Discuss what is worth testing, compare results against the communication goal and decide what to repeat or change. A larger audience is useful when it includes the people you need to reach.
Find your organization’s voice
Practise wording and content choices that sound like your organization and suit its audience. Review examples together so staff can make consistent decisions while leaving room for the people and stories behind the work.
Related proof
Communications experience behind the instruction
Alongside website and systems work for Arctic Marine Training, Rovidx helped design social media campaigns and SEO/GEO strategies connected to program information and inquiry paths.
Preparation and handoff
Connect the workshop to the next publishing cycle
Prepare around real work
Agree who attends, their experience, the channels involved and the questions to cover. Choose suitable content examples and confirm what staff need to bring. Arrange any necessary account access securely; do not send passwords through the inquiry form.
Practise the workflow together
Use agreed exercises to connect content planning, creation, approvals, publishing and performance review. Work through the handoffs between roles so staff know how a draft becomes an approved post and how the team reviews what happened.
Agree useful take-away materials
Set the materials and handoff in scope before the session. Depending on staff needs, these can include content examples, voice notes, a planning outline or publishing and review guidance. Agree any further coaching or follow-up separately.
Scope and responsibility
Agree delivery and who carries the work forward
The training is an employer engagement scoped around your team. Confirm the agenda, participants, delivery format, location, timing, preparation, materials and price before work begins.
Your staff continue publishing
Training helps your team plan, create, approve, publish and review its own content. Recurring posting, account management, paid advertising and ongoing monitoring require a separate scope and named responsibilities.
Review progress against your goals
Use relevant content and audience measures to guide improvement. No particular view count, follower total, viral result or sales outcome is guaranteed. Results depend on the content, audience, platform and continuing work after training.
Who leads the work
Rob Davenport
Co-Founder & CTO
Social media consulting and staff training
Rob’s hands-on work includes publishing operations and the systems teams use to share content.
Meet Rob DavenportFAQs
Common questions
Who is the training for?
Employers arranging practical social media instruction for staff who plan, create, approve, publish or review organizational content. The agenda is agreed around their roles, experience, channels and communication needs. This is not an individual certificate course.
Can you help staff get more views and followers?
We train staff to make informed content choices, understand audience response and use performance review to work toward relevant reach and follower growth. We cannot guarantee a particular number of views, followers or inquiries, or a viral result.
What do we receive after the workshop?
Preparation, practice activities, take-away materials and handoff are agreed in scope. Materials can be shaped around your team’s content, voice, planning and publishing work. Further coaching, follow-up or ongoing delivery must be agreed separately.
How is training different from consulting or account management?
Training focuses on helping your staff do the work themselves. Consulting and strategy establish priorities and a content approach; recurring posting or account management is a separate delivery engagement. We can discuss the combination that fits your organization before agreeing the work.
Need a plan before staff training?
Start with social media consulting and channel reviews if priorities are unclear, or strategy and content planning for platform choices, themes and a realistic calendar. Training can then help staff put the agreed approach into practice.
Next step
Plan training around your staff’s work
Tell us who will attend, which channels they use, what they publish and where they need help. Include your goals for content, voice, views or follower growth and any preferred timing or delivery arrangements. We agree the agenda, materials and price before work begins.