Media companies and independent broadcasters
Build or modernize a branded viewing experience around live or on-demand content.
Streaming & Connected TV Development
Roku and OTT development for platforms that have to work in production.
Rovidx builds, repairs and modernizes streaming applications and the systems behind them. Our work connects content platforms, APIs and playback experiences across Roku and other connected-TV environments—with Roku development experience dating to 2013.
- Roku SceneGraph and BrightScript
- New applications, rescue and modernization
- Deep linking, playback and certification
- Media platforms, APIs and app integration
Specialist support for media teams and the agencies that serve them.
Churches, ministries and community organizations
Make sermons, programs, events and archives easier to reach on television.
Sports and niche-content organizations
Turn a structured video library into a focused connected-TV destination.
Agencies and development teams
Bring in deep Roku expertise for a client build, rescue, certification issue or backend integration without adding a full-time specialist.
From app architecture to store-ready behavior.
Roku application development
SceneGraph components, BrightScript, remote-control navigation, focus management, browsing, search and device-aware UI.
Application rescue and modernization
Diagnose abandoned, outdated or fragile Roku channels and create a maintainable recovery path.
Playback and monetization integrations
HLS/DASH/MP4 playback where supported, advertising logic, captions, authentication, subscriptions and entitlement flows when included in scope.
Deep linking and Direct to Play
Cold-launch and runtime routing, stable content identifiers, playback state and safe failure behavior.
Certification and submission support
Pre-certification testing, manifest/package review, artwork requirements, device testing and response to certification findings.
Backend and API integration
Connect Roku applications to WordPress, custom REST APIs, Vimeo and other media/content services.
Live, VOD and EPG architecture
Plan content models and device behavior for on-demand libraries, live streams and scheduled channels. Exact availability depends on project scope.
Cross-platform planning
Define a content/API foundation that can support Roku, Fire TV, mobile and web without pretending one UI codebase fits every device.
Current Roku engineering, documented in public.
In July 2026, Rovidx took the MediaBlaster Roku VOD application through public Roku certification. The application uses SceneGraph and BrightScript on the device, with WordPress and custom REST endpoints providing content, configuration and deep-link resolution.
The certification work covered startup readiness, Direct to Play, cold-launch and runtime deep links, playback state, invalid-content recovery, advertising behavior, remote focus and testing on physical Roku hardware.
A practical path from problem to production.
01
Assess
Review the app, backend, content, device requirements and store constraints.
02
Define the contract
Clarify content types, IDs, APIs, playback rules, access states and failure behavior.
03
Build or recover
Implement the device experience and the integrations it depends on.
04
Test on hardware
Validate navigation, focus, playback, startup, deep links and failure cases on real devices.
05
Prepare for publication
Package, document and support the submission or handoff.
Common questions about Roku and OTT development
Does Rovidx build new Roku applications?
Yes. Rovidx can build a new Roku application, adapt an existing foundation or provide specialist development inside a larger agency or platform project.
Can Rovidx repair an existing Roku channel?
Yes. Rescue work can include startup failures, broken feeds, playback problems, focus/navigation bugs, deep-link failures, certification findings and outdated architecture.
Does Rovidx help with Roku certification?
Yes. Rovidx can review an application against current requirements, run pre-certification tests, correct implementation problems and help prepare a submission. Final approval is always Roku's decision and is never guaranteed.
Can WordPress power a Roku app?
Yes. Rovidx has built a WordPress media backend with custom REST endpoints for catalogs, configuration, app settings and deep-link resolution. The device application remains responsible for television UI, navigation, playback and local state.
Does Rovidx also work with Fire TV or other platforms?
Rovidx has Fire TV and mobile-platform experience and can plan a cross-platform media architecture. Platform availability and scope are assessed project by project.
Building a streaming app—or trying to rescue one?
Tell Rovidx what platform you have, what is failing and what you need to ship. You will speak directly with the person responsible for the technical work.
Based in Hay River, serving clients across Canada.